Understanding the three pillars of SEO

In the early days of the Internet, not many were aware of the concept of SEO in Regina. However, when it became evident that the World Wide Web was to become a major storehouse of information, product and service details, daily news, and even entertainment, the need for online search engines was understood.

Today, we use Google, Yahoo and Bing daily to reach quality content in response to our questions and keywords – these may be a blog on climate crisis, a video of our favorite song or refrigerator reviews by actual users.

We also have Regina digital marketing professionals working to make websites more visible and content-rich for target users. And the demand for Regina SEO services offered by them is growing.

Modern search engines have complex algorithms to locate, read and determine the topicality of web pages. They can scan the content on those pages and relate it to the search queries of their users.

For any query or key phrase there are numerous pages that seem to have the answers. Users expect search engines to evaluate the authority, relevance and trust of websites to give them the most valuable results. And those are the three pillars of SEO used by a Regina digital agency to optimize websites for search.

Let us look a little further into each of these

1-    Authority

Google, the most popular search engine, uses hundreds of factors in assessing the authority of webpages, but these can be broadly divided in two categories:

a)     Content

To begin with, a search engine has to read and evaluate the content on a webpage. It then associates the relevance of a topic to the page’s content.

A few years ago, on-page assessment was limited to this process but now Google and other search engines can also analyze how effectively the structure, language and other features of a page will address the question asked by a user.

On comprehending the page, the search engine indexes it. Later, it can use external signals to confirm and measure the page’s authority for any given topic and display it in associated search results.

b)    Links

Ever since Larry Page and Sergey Brin invented PageRank, Google has been using links as key signals for webpage evaluation.

In the search engine world, links are similar to citations used in books, whitepapers and scholarly articles. As the number of papers mentioning a source document increases, the authority of that original document becomes stronger. Similarly, the more votes a webpage gets, the more authoritative a search engine considers it, and the page therefore ranks higher.

2  Relevance

The second pillar of SEO is relevance. If a webpage has content related to mobile phones, it does not matter how many links it gets from other platforms, it will never rank in results related to apparel or pharmaceuticals or any other product (other than mobile phones).

Relevance sets a limitation to the power of links as a ranking attribute. It is the relevance of a linking webpage and the linking website that actually impact how useful a link can be considered. An experienced SEO company in Regina would always focus on the relevance of its content to related links while optimizing a website for its client.

 3 Trust

Another concept critical to search engine rankings and assessment of link quality is that of trust. This pillar of SEO is also valued highly by any organization offering solutions for digital marketing in Regina.

While Google does not specifically mention about ‘trust’ in reference to its rankings, Yahoo has a patented concept of TrustRank.

The idea here is that if you begin with some highly trusted seed sites and then count the number of clicks that it takes to move from that website to yours, fewer clicks make your website more trusted. 

In April 2018 Google too received a patent related to evaluation of links’ trustworthiness. However, the idea has not yet been applied comprehensively by the search engine.

An experienced digital marketing agency can use its own skills to gauge the trustworthiness of a website as a source of a link. The websites that cannot be trusted are the ones that sell link to others, have poor content or have other features that make them look unauthentic.

Conclusion

Making a webpage authoritative, relevant and trustworthy may seem to be a mammoth task but it does get easier with the usage of white hat, organic SEO strategies and an unwavering focus on content quality. Talk to your digital marketing agency in Regina to know how you can strengthen the pillars of SEO for your online platform.

Author Bio:  Regina Digital Agency helps you make your website an effective sales and marketing tool. With our web design and development solutions in Regina, we create platforms to drive business outcomes while nurturing best of customer experience.